The growth in India is going to be much faster than global growth and the share of super sports utility vehicles sales is going to be disproportionately higher than the other parts of the world.
“Globally over 60% of our Lamborghini Urus buyers have bought into the brand for the first time, but the share in India is much higher (75-80%). The SUV has opened up access to more number of people in countries like India,” added Domenicali.
Lamborghini which sold 26 super sports car in 2017, may be able to cross a milestone of 100 cars in the coming two to three years. In the next few years, Lamborghini sees its global sales crossing over 7500 cars which is little over double of its existing annual sales.
Lamborghini Urus which was launched late last year is already overbooked for the model globally including in India for 2018 and the company has been able to bring in a lot of new first time buyers in the brand.
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