Finding a Coder

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Finding a Coder can be difficult but not impossible

It is a lonely world for non-tech businesses particularly when it comes to finding a good coder. How can fast growing businesses sniff out right coders when a majority of them seem to be absorbed by tech businesses? Coding geek since 2005 and former coder at technology giant HCL, Avlesh Singh, Co-founder & CEO of Mumbai-based multi-channel user engagement platform WebEngage shares the way out in a chat with Entrepreneur.

Finding a Coder can be difficult but not impossible

Non-tech businesses can also find a good coder

Businesses, instead of going out to hire a coder directly at the bottom, can hire a person who himself may not be a coder but buys into the larger vision of the business and at the same time have a strong network in the coding community. He must have the  power to attract talent and understand how and from where to source a good coder. While he may be costlier to get but will build the team for you with long-term value creation and this is important.

Places to find the right coder

A Businesses need to look at right places to find the right coder. In Bangalore, Hyderabad, Bhubaneswar, Delhi and Cochin, one can find great coders at events such as developer meets and conferences, tech fests and technical cultural festivals. As a founder, you need to amplify as much as you can on your network as companies work on networking. If you want to set up a team of coders and you already have a strong and capable technical guy, you can hire freshers as well, who can be trained to become a decent coder in around three months. For that businesses can go to college campuses or sponsor their events. However, this is a long-term process. In short term, other than developer meets, there is hardly any other platform to find a good talent.

Coder’s perspective: business preference

Good coders are always driven by the impact they are creating while learning. If your business is impactful in the industry it operates, you will find good coders to align with your work. So it is about the nature of the problem to be solved.

challenges in finding a coder/developer of your choice

Challenges among small businesses

Often small businesses don’t make enough efforts to find a good coder. They get contented with what they get and later finds it tough to develop the right technology. So there is a mindset issue as well as these businesses are generally not meant for next phase of growth. On the other hand, for founder being an aspirational character also helps in getting a great coder.

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Animesh Niraj

Creative Head at Amazing Workz Studios - The expert at anything was once a beginner, I am that beginner. Reach us at for any Website, Software, Design, SEO/SEM projects.